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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20190418T183000Z
DTEND:20190418T203000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Management Operations Luncheon: Leveraging Social Media Platforms for your Business
DESCRIPTION:LET'S GET SOCIAL!   \n\nIt is no longer an optionfor businesses to have a social media presence - it is now ESSENTIAL for business growth.  Utilizing social media channels help to connect with customers\, increase sales\, and  raise brand awareness.\n\n\n\n\n\nDoes it seem like these days everyone's "liking\," "tweeting\," "following\," "tagging\," "streaming\," "sharing\," or joining the blogosphere? Are you feeling the pressure to jump on the social media bandwagon   but concerned that you don't have enough information or expertise to do it properly?\n\n\n\n\n\nOn Thursday\, April 18th\, the Industry Business Council invites you to our Management / Operations luncheon to learn how to leverage social media platforms for your business needs. \n\n\n\n\n\nThe IBC welcomes guest speaker Sarah Pollo\, founder of Pollo Communications\, to share her expertise in social media strategies\, and how businesses can use social media platforms to influence their target audience and market their products and services by determining their objectives and desired outcomes.\n\n \n\nAttendees will learn:\n\n\n	Which social media platform(s) best fit the needs of their business\n	How to determine Objectives & Desired Outcomes\n	Best Practices \n	Day to Day Social Media Guidelines\n	What to avoid when managing social media account& so much more!\n\n\n\n\n\n\nSPEAKER PROFILE  \n\nSarah Pollo\n\n \n\nPrior to starting her public  relations firm\, Sarah served as an Account Supervisor at Ogilvy's Sacramento office. During her tenure at Ogilvy\, she was responsible for managing the firm's public outreach campaigns including social media organic and paid outreach for the City of Sacramento's Accelerated Water Meter Program\, the California Community Colleges Career Education campaign and Utah's State Department of Corrections. \n\n\n\nShe has also served as a communications correspondent for Former Governor Arnold Schwarzenegger and Field Representative for Former Assembly member Roger Niello.  \n\n\n\nSarah was recently awarded Sacramento Business Journal's 40 Under 40 recognition\, which honors 40 individuals under 40 for their outstanding professional accomplishments & community involvement.  She has also been recognized nationally for her social media work\, including a feature in the Examiner.
X-ALT-DESC;FMTTYPE=text/html:<p class="BodyCopy" style="margin: 0in 0in 0.0001pt\; text-align: justify\; text-indent: 9pt\; line-height: 11pt\; font-size: 10pt\; font-family: TimesNewRomanPS\; color: rgb(0\, 0\, 0)\; letter-spacing: -0.2pt\; caret-color: rgb(0\, 0\, 0)\;"><span lang="EN-GB" style="font-family: &quot\;Calibri Light&quot\;\, sans-serif\; letter-spacing: -0.1pt\;">LET&#39\;S GET SOCIAL!&nbsp\;&nbsp\;&nbsp\;<o:p></o:p></span></p>\n\n<p class="BodyCopy" style="margin: 0in 0in 0.0001pt\; text-align: justify\; text-indent: 9pt\; line-height: 11pt\; font-size: 10pt\; font-family: TimesNewRomanPS\; color: rgb(0\, 0\, 0)\; letter-spacing: -0.2pt\; caret-color: rgb(0\, 0\, 0)\;"><span lang="EN-GB" style="font-family: &quot\;Calibri Light&quot\;\, sans-serif\; letter-spacing: -0.1pt\;">It is no longer an&nbsp\;<i>option</i>for businesses to have a social media presence - it is now ESSENTIAL for business growth.&nbsp\;&nbsp\;Utilizing social media channels help to connect with customers\, increase sales\, and&nbsp\;&nbsp\;raise brand awareness.<br />\n<br />\n<o:p></o:p></span></p>\n\n<p class="BodyCopy" style="margin: 0in 0in 0.0001pt\; text-align: justify\; text-indent: 9pt\; line-height: 11pt\; font-size: 10pt\; font-family: TimesNewRomanPS\; color: rgb(0\, 0\, 0)\; letter-spacing: -0.2pt\; caret-color: rgb(0\, 0\, 0)\;"><span lang="EN-GB" style="font-family: &quot\;Calibri Light&quot\;\, sans-serif\; letter-spacing: -0.1pt\;">Does it seem like these days everyone&#39\;s &quot\;liking\,&quot\; &quot\;tweeting\,&quot\; &quot\;following\,&quot\; &quot\;tagging\,&quot\; &quot\;streaming\,&quot\; &quot\;sharing\,&quot\; or joining the blogosphere? Are you feeling the pressure to jump on the social media bandwagon &hellip\; but concerned that you don&#39\;t have enough information or expertise to do it properly?<br />\n<br />\n<o:p></o:p></span></p>\n\n<p class="BodyCopy" style="margin: 0in 0in 0.0001pt\; text-align: justify\; text-indent: 9pt\; line-height: 11pt\; font-size: 10pt\; font-family: TimesNewRomanPS\; color: rgb(0\, 0\, 0)\; letter-spacing: -0.2pt\; caret-color: rgb(0\, 0\, 0)\;"><span lang="EN-GB" style="font-family: &quot\;Calibri Light&quot\;\, sans-serif\; letter-spacing: -0.1pt\;">On Thursday\, April 18th\, the Industry Business Council invites you to our Management / Operations luncheon to learn how to leverage social media platforms for your business needs.&nbsp\;<br />\n<br />\n<o:p></o:p></span></p>\n\n<p class="BodyCopy" style="margin: 0in 0in 0.0001pt\; text-align: justify\; text-indent: 9pt\; line-height: 11pt\; font-size: 10pt\; font-family: TimesNewRomanPS\; color: rgb(0\, 0\, 0)\; letter-spacing: -0.2pt\; caret-color: rgb(0\, 0\, 0)\;"><span lang="EN-GB" style="font-family: &quot\;Calibri Light&quot\;\, sans-serif\; letter-spacing: -0.1pt\;">The IBC welcomes guest speaker Sarah Pollo\, founder of Pollo Communications\, to share her expertise in social media strategies\, and how businesses can use social media platforms to influence their target audience and market their products and services by determining their objectives and desired outcomes.<o:p></o:p></span></p>\n\n<p class="BodyCopy" style="margin: 0in 0in 0.0001pt\; text-align: justify\; text-indent: 9pt\; line-height: 11pt\; font-size: 10pt\; font-family: TimesNewRomanPS\; color: rgb(0\, 0\, 0)\; letter-spacing: -0.2pt\; caret-color: rgb(0\, 0\, 0)\;"><span lang="EN-GB" style="font-family: &quot\;Calibri Light&quot\;\, sans-serif\; letter-spacing: -0.1pt\;">&nbsp\;</span></p>\n\n<p class="BodyCopy" style="margin: 0in 0in 0.0001pt\; text-align: justify\; text-indent: 9pt\; line-height: 11pt\; font-size: 10pt\; font-family: TimesNewRomanPS\; color: rgb(0\, 0\, 0)\; letter-spacing: -0.2pt\; caret-color: rgb(0\, 0\, 0)\;"><b><span lang="EN-GB" style="font-family: &quot\;Calibri Light&quot\;\, sans-serif\; color: rgb(84\, 120\, 136)\; letter-spacing: -0.1pt\;">Attendees will learn:</span></b></p>\n\n<ul>\n	<li class="BodyCopy" style="margin: 0in 0in 0.0001pt\; text-align: justify\; text-indent: 9pt\; line-height: 11pt\; font-size: 10pt\; font-family: TimesNewRomanPS\; color: rgb(0\, 0\, 0)\; letter-spacing: -0.2pt\; caret-color: rgb(0\, 0\, 0)\;"><b><span lang="EN-GB" style="font-family: &quot\;Calibri Light&quot\;\, sans-serif\; color: rgb(84\, 120\, 136)\; letter-spacing: -0.1pt\;"><o:p></o:p></span></b><span lang="EN-GB" style="font-family: &quot\;Calibri Light&quot\;\, sans-serif\; letter-spacing: -0.1pt\;">Which social media platform(s) best fit the needs of their business</span></li>\n	<li class="BodyCopy" style="margin: 0in 0in 0.0001pt\; text-align: justify\; text-indent: 9pt\; line-height: 11pt\; font-size: 10pt\; font-family: TimesNewRomanPS\; color: rgb(0\, 0\, 0)\; letter-spacing: -0.2pt\; caret-color: rgb(0\, 0\, 0)\;"><span lang="EN-GB" style="font-family: &quot\;Calibri Light&quot\;\, sans-serif\; letter-spacing: -0.1pt\;"><o:p></o:p>How to determine Objectives &amp\; Desired Outcomes</span></li>\n	<li class="BodyCopy" style="margin: 0in 0in 0.0001pt\; text-align: justify\; text-indent: 9pt\; line-height: 11pt\; font-size: 10pt\; font-family: TimesNewRomanPS\; color: rgb(0\, 0\, 0)\; letter-spacing: -0.2pt\; caret-color: rgb(0\, 0\, 0)\;"><span lang="EN-GB" style="font-family: &quot\;Calibri Light&quot\;\, sans-serif\; letter-spacing: -0.1pt\;"><o:p></o:p>Best Practices&nbsp\;</span></li>\n	<li class="BodyCopy" style="margin: 0in 0in 0.0001pt\; text-align: justify\; text-indent: 9pt\; line-height: 11pt\; font-size: 10pt\; font-family: TimesNewRomanPS\; color: rgb(0\, 0\, 0)\; letter-spacing: -0.2pt\; caret-color: rgb(0\, 0\, 0)\;"><span lang="EN-GB" style="font-family: &quot\;Calibri Light&quot\;\, sans-serif\; letter-spacing: -0.1pt\;"><o:p></o:p>Day to Day Social Media Guidelines</span></li>\n	<li class="BodyCopy" style="margin: 0in 0in 0.0001pt\; text-align: justify\; text-indent: 9pt\; line-height: 11pt\; font-size: 10pt\; font-family: TimesNewRomanPS\; color: rgb(0\, 0\, 0)\; letter-spacing: -0.2pt\; caret-color: rgb(0\, 0\, 0)\;"><span lang="EN-GB" style="font-family: &quot\;Calibri Light&quot\;\, sans-serif\; letter-spacing: -0.1pt\;"><o:p></o:p>What to avoid when managing social media account&amp\; so much more!<o:p></o:p></span></li>\n</ul>\n\n<p class="BodyCopy" style="margin: 0in 0in 0.0001pt\; text-align: justify\; text-indent: 9pt\; line-height: 11pt\; font-size: 10pt\; font-family: TimesNewRomanPS\; color: rgb(0\, 0\, 0)\; letter-spacing: -0.2pt\; caret-color: rgb(0\, 0\, 0)\;"><br />\n<br />\n<strong><span style="letter-spacing:-0.1pt\;"><span style="font-family:calibri light\,sans-serif\;">SPEAKER PROFILE&nbsp\;&nbsp\;</span></span></strong><br />\n<strong><em><span style="letter-spacing:-0.1pt\;"><span style="color:#547888\;"><span style="font-family:calibri light\,sans-serif\;">Sarah Pollo</span></span></span></em></strong><br />\n&nbsp\;<br />\n<span style="letter-spacing:-0.1pt\;"><span style="font-family:calibri light\,sans-serif\;">Prior to starting her public&nbsp\;&nbsp\;relations firm\, Sarah served as an Account Supervisor at Ogilvy&rsquo\;s Sacramento office. During her tenure at Ogilvy\, she was responsible for managing the firm&rsquo\;s public outreach campaigns including social media organic and paid outreach for the City of Sacramento&rsquo\;s Accelerated Water Meter Program\, the California Community Colleges Career Education campaign and Utah&rsquo\;s State Department of Corrections.&nbsp\;</span></span><br />\n<br />\n<span style="letter-spacing:-0.1pt\;"><span style="font-family:calibri light\,sans-serif\;">She has also served as a communications correspondent for Former Governor Arnold Schwarzenegger and Field Representative for Former Assembly member Roger Niello.&nbsp\;&nbsp\;</span></span><br />\n<br />\n<span style="letter-spacing:-0.1pt\;"><span style="font-family:calibri light\,sans-serif\;"><span style="font-size:10pt\;">Sarah was recently awarded Sacramento Business Journal&rsquo\;s 40 Under 40 recognition\, which honors 40 individuals under 40 for their outstanding professional accomplishments &amp\; community involvement.&nbsp\;&nbsp\;She has also been recognized nationally for her social media work\, including a feature in the&nbsp\;<em>Examiner</em>.</span></span></span><br />\n<span lang="EN-GB" style="font-family: &quot\;Calibri Light&quot\;\, sans-serif\; letter-spacing: -0.1pt\;"><o:p></o:p></span></p>\n
LOCATION:Pacific Palms Resort One Industry Hills Pkwy City of Industry\, CA 91744
UID:e.9552.21
SEQUENCE:3
DTSTAMP:20260410T173617Z
URL:https://business.industrybusinesscouncil.org/events/details/management-operations-luncheon-leveraging-social-media-platforms-for-your-business-21
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